So is National’s campaign “slick” or “a mess”?

Perception is key.
As is Spin Control
Something I have said all before

jononatusch's avatarOccasionally Erudite Publications

Political punditry is definitely a matter of perspective. If you were a Fox News commentator during the last US presidential election, Mitt Romney’s campaign was a dead cert winner; if you were Nate Silver, Obama was going to romp home. (Of course, if you rely on Fox News for your political commentary, you probably deserve to be duped.)

Here in New Zealand, in Election 2014, I’ve just read two very different accounts of the two main parties’ campaigns – Andrea Vance’s ‘The slick and the dead calm‘ and Tim Watkin’s ‘If this was Labour we’d be calling it a mess‘. On the one hand, Ms Vance describes National’s campaign as “slick, polished and organised to the last detail”, while Labour’s “is ad hoc, chaotic and oddly low-energy”.

Her description of Team Key?

National leader John Key whizzed his way across Auckland on Monday, barely pausing for a…

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