Lessons too with The Unitary Plan
This particular article was given to me via Facebook and has some very poignant lessons on elections, and “selling” the Unitary Plan:
From advertising strategies to mobilizing young voters, politicians have a lot to learn.
By: Michael Byers Published on Thu May 16 2013
The main thrust of the article was going on about an incumbent long thought to lose only to win and cause a large shock that even caught the premier out. Tactics and some sober reminders were also pointed out which I should go through point by point in regards to the UP but, touching on the mayoral race as well.
From The Star.com
Christy Clark’s re-election was a political shocker of seismic proportions. Nobody saw the victory coming: neither the pollsters, nor the pundits, not even the premier herself.
Across Canada, across the electoral spectrum, politicians and their advisers are scrambling to understand what occurred. Here’s an initial assessment, from my vantage point close to the front lines.
- Positive campaigning is about demeanour, not substance. It’s about conveying optimism and empathy, about connecting with potential voters and inspiring them to turn out. Christy Clark did this well; Adrian Dix did not. And you never, ever, say that you’re running a positive campaign. Just do it!
Speaks for itself with a mayoral campaign. As for the Unitary Plan it is one of the things I try to do when running balanced commentary on this vast document. Yes I will go into attack mode (as Orsman and some conservatives find out quickly) but, that is going to be covered in another point in this post. Yes The Clunker can reign confusion and anxiety but the idea is not to go cause a self-fulfilling prophesy and fuel those negative emotions. Empathy for those that have anxiety (which is legitimate) and optimism for that despite a lousy hand from the Unitary Plan as it stands now, things CAN get better. I suppose empathy and boundless optimism with the Unitary Plan is what is keeping me from going off the deep end for this long as it stands. At the same time real alternatives are being crafted and presented for which all are being received favourably by most sides of the spectrum (you can never impress a NIMBY if you push change or even progress (so some battles you can never win)). All from running a positive campaign approach
- Incumbents have to be held to account. Barack Obama’s “yes we can” campaign was leveraged explicitly on eight years of Bush administration failures. The B.C. NDP should have campaigned hard against the major scandals from the B.C. Liberals’ 12 years of power, including the deceptive introduction and shamefaced retraction of the HST. They should have campaigned against British Columbia having the highest child poverty rate in Canada, and against Clark’s personal proximity to the scandal-ridden sale of B.C. Rail.
Again this speaks for itself if one wishes to run against Len. As for me with the Unitary Plan and holding those to account; well the Penny’s (Hulse and Perrit) will get me asking questions if I am lost or don’t like something in particular with the Unitary Plan. Pretty much standard “operations” with a civic body and a planning document. Depending on how such questions are answered will influence whether I go positive or on the attack. Thus far I have not needed to go on the attack against the Penny’s. However holding Local Board Members and Councillors’ feet to the fire is something I will do more readily in regards to the UP. Those like Angela Dalton and Desley Simpson seem to be the exception rather than rule in not having to hold their feet to the fire. Why? Because they do their job and display empathy to all despite the UP being not the easiest document out there. And because both Angela and Desley do their job properly (and extended to Calum Penrose, Mike Lee, Sharon Stewart and Chris Fletcher) I get along with them well when sorting out the crap hand dealt to all of us with the Unitary Plan. We might not all agree but that is democracy and makes for healthy debate and stronger resolutions.
However with the good comes the bad. And there are those I will be holding their feet to the fire over the Unitary Plan. I do not tolerate scaremongering or deliberate misrepresentation from elected members on aspects of the Unitary Plan. The Three Storey House and Walk Up Apartment issue is the most recent case where I have (and rather sadly) gone on an attack path against some of the elected members (which ironically is our more conservative members who have an infamous name that has the word blue in it). This attack has happened because of their deliberate misrepresentation over the three storey housing issue which the subject matter has always been in the Unitary Plan. It would have helped if those particular members actually read their own legacy District Plans which formed the new rules in regards to three storey buildings in the Unitary Plan
So people will be held to account where required – pure and simple with no apologies for it…
- Attack ads work, at least if they are directed against real weaknesses. Adrian Dix did change his position on the Kinder Morgan pipeline halfway through the election campaign. He did wrongly backdate a “memo-to-file” while serving as chief of staff to an NDP premier in 1999.
Attack ads don’t work in NZ too well. Whale Oil and David Farrar would be the better people for opinions on this. But yes to me they do work when executed right and as part of a multi-prong campaign. Especially when an opponent has real actual weaknesses. This also applies with the UP when I go on the attack.
- Never show up at a shootout with a Nerf Gun. Attacks have to be countered, and strongly, before they cause lasting damage. This can require launching a retaliatory attack — ideally, again, one that is directed against a real weakness.
Well no ahem Sherlock. Anyone with half a brain should know that. It is also like taking a knife into a gun fight – you will not win… Speaking of which I am listening to a Morning Report piece on the Unitary Plan where this bullet point I am commenting on comes into effect. If a journalist is on to it which they were in this piece, showing up to a shoot out with a Nerf Gun is only going to hurt and it did. As for the bullet point in itself, something that needs to be learned in NZ. Although I measure I will try to use if I get caught in a shootout (to varying degrees of success)
- Most people, rather than voting on detailed policies, make their choice on the basis of some broader narrative. The economy matters, but detailed solutions — like Adrian Dix’s beloved “skills training” — do not. The people who are hurting most in tough economic times are also those who, because of a lack of time, education or civil engagement, may be most receptive to simple messaging.
Yep as I learned that in Political Marketing at the University of Auckland. It is also the reason why I get friends to assist me to simplify my documents on the Unitary Plan so that is not only easy to read but encompasses a broader narrative for the readers out there.
- Progressive parties need to address the felt desire of many progressive voters for cross-party electoral co-operation. A clear commitment to introducing proportional representation immediately upon being elected could help to draw third party supporters toward any progressive party with a real chance of winning. Unfortunately, the B.C. NDP believed it could win successive elections within the “first past the post” system. Federal Liberals and New Democrats please take note!
Take note those seriously running for office. Failure to do will get you buried. I wonder if this particular bullet point rings out why the Centre Right, Local Government lot in Auckland have been failing with the Super City. It could very well be a lesson for them to take note before the Centre Left increases its majority further.
- Pollsters have trouble accounting for lower turnout among some parts of the population. Young people are still not voting, and inspiring them to do so is the single greatest challenge facing progressive political parties today. Twitter and Facebook are no replacement for face-to-face relationship-building. Christy Clark lost her own seat because of a young and energetic B.C. NDP candidate who forged thousands of personal connections the hard way.
A pet problem in getting sections of the population to vote. Still Len managed to pull it off and might very well do so again in these elections with nothing impossible in this stage of the game. As for the Unitary Plan and face to face relationship building; it is the main reason why I headed out across the city to listen to the UP community meetings and gauge people’s views on it. The jetsetting around the city meeting different people has helped frame commentary on the Unitary Plan. The relationship building is also helping when drawing up those alternatives and then putting them out there for people’s thoughts. I supposed the measured successes of the Special Character Zone, and the Manukau as The Second CBD of Auckland work has resulted in the face-to-face relationship building. Seeing faces is often best compared to seeing “Facebook.”
- There are no second chances. The key organizers of the B.C. NDP campaign were the same people who lost the 2009 provincial election. The campaign manager was Brian Topp, who was the early front-runner in the 2011-2012 federal NDP leadership race. With all due respect to Dix, who would have made a remarkably good premier, politicians who want to win cannot allow friendships to shape their choice of campaign teams.
Hmm Banks got a second but not a third chance however, with the UP there is no second chance once it goes into full operation. The bullet point makes a sober reminder when assembling teams to advance any project. Surrounding yourself with Yes-Men that pander to your ego and maybe Small Man Syndrome is going to be the fastest way to be both attacked by all sides and fail at the same time. You always need strong teams and teams that have people who will either go outside the square in thinking or disagree with you if something is utter crap. These kind of teams are winners and serve a reminder to both those with the Unitary Plan and those running for office the stakes in getting this aspect oh so wrong.
So we have sobering lessons from Canada that apply here in Auckland. I recommend having a deep thought session about this while I go debunk a piece said on Radio NZ this morning.
Talking Southern Auckland 