The Talking Auckland Summer Series
The Talking Auckland 2013/2014 Summer Series, a collection of photos, quips, and light stories from around Auckland over the Christmas–New Year run. Normal Talking Auckland commentary will resume from 13th January, 2014.
Summer Series Post #3
Boxing Day Madness
Just some of the Boxing Day adverts currently floating around as people hit the malls in tribute to rampant consumerism.
To give further weight to the consumer economy, according to the Herald Christmas spending was up $500 million compared to four years ago – the height on the Global Financial Crisis:
From the NZ Herald
By Nicholas Jones, Harkanwal Singh 5:30 AM Thursday Dec 26, 2013
Retailers offer online option for crowd-shy Boxing Day shoppers as confidence surges
Shoppers will descend on the Boxing Day sales today – but New Zealanders have already splurged nearly $500 million more than they did four years ago on Christmas shopping.
The surge in spending confidence is shown by a comparison of electronic transaction data, adjusted for inflation.
According to Paymark figures, Kiwis spent nearly $500 million more than they did four years ago in the first three weeks of December. Spending for the whole country increased by 16 per cent over the same period.
The biggest rise was in Palmerston North and Auckland/Northland, at 28 per cent and 20 per cent respectively.
Spending in Wanganui and Marlborough was largely static, while the West Coast was the only region where spending fell, by 1 per cent.Paymark processes about three-quarters of New Zealand’s electronic transactions and its figures show Christmas spending for the whole country has been steadily increasing, after it fell between 2007 and 2008.
Despite the increase in Christmas spending, thousands of shoppers will brave the crowds competing for bargains at today’s Boxing Day sales.
Last year malls reported lines of eager shoppers waiting for doors to open at 9am, with cars later nose-to-tail for more than 500m from Westfield’s St Lukes mall in Auckland and long waits for parks.
In light of that disruption, some retailers are advertising to entice those who want both peace and a bargain.
The Warehouse has urged customers to use its online shopping system to select the best deals, and then collect the goods in store at a time when the crowds have thinned.
On Boxing Day last year 380,000 customers came through the doors of its stores, and this year the retailer’s online shopping deals have been available since 7am yesterday.
And for the first time, electronics retailer Dick Smith has included a QR scanning code on its top sale items featured in newspaper advertisements and in-store flyers. Using the store’s mobile app, customers can scan the QR codes to buy the goods directly – skipping checkout queues and crowds in the stores.
“Instead of spending time in a queue, they can pick up a flyer in store, go have a coffee, put their feet up and make their Boxing Day purchases from their mobile phone,” said Nick Abboud, chief executive of Dick Smith, Australia and New Zealand.
You can read the full article over at the Herald site – although the photo attached for that article will not exactly help a couple of stereotypes out there either…
I note some of the big retailers making a big push with online sales to entice the mall-shy customers who would not otherwise spend all their vouchers (like me). And just to demonstrate how much I despise Boxing Day crowds but want to spend up some of those Christmas voucher gifts received (with thanks) yesterday, I will be doing my Boxing Day shopping online and either have it delivered or picked up early tomorrow morning when Auckland empties out for the rest of the Summer Break 😀 . To which I call smart shopping 🙂
And speaking of Auckland being emptied out we have the usual stuff from NZTA as people hit the highways:
5:30 AM Thursday Dec 26, 2013
NZTA highway manager Tommy Parker says drivers need to plan their trips and allow plenty of time for a safe journey. Photo / Natalie Slade
The busy period on the roads for holiday travellers in and out of Auckland is expected to start today, with 5,000 to 8,000 more vehicles on the road daily.
Regional highways and roads are traditionally clogged on Boxing Day, the NZ Transport Agency says.
“This is one of our busiest times of the year – the time when Aucklanders head north and south for their holidays and the city’s Christmas sales start,” agency highway manager Tommy Parker said.
The Northern Gateway Toll Road on SH1, north of Auckland, would be one of the busiest roads, he said. It usually hosts 15,000 trips a day but averaged almost 20,000 a day over Christmas last year. Its busiest day, January 2, totalled 23,500 trips.
Mr Parker stressed the need for drivers to plan their trips and allow plenty of time for a safe journey.
The proportion of crashes on open roads that result in injury increases from 39 per cent year-round to 54 per cent over the holiday period, police statistics reveal. For serious or fatal crashes, this increases from 51 per cent to 66 per cent.
I wonder how many people will be stuck on State Highway One between Puhoi and Warkworth today while the smart ones will be flying up State Highway 16 through to Welsford shaving off up to a third of their travelling time heading north?
Hope everyone had a great Christmas yesterday despite the weather being finicky in parts of New Zealand. Stay safe if on the roads (or in the malls) and don’t forget to slip, slop and slap when out in the Sun.