Otara-Papatoetoe Local Board October 2015 Meeting

Old Papatoetoe Strategic Plan to be received


The Otara-Papatoetoe Local Board is due to meet on Monday for which you can read the web version of the Agenda HERE.

There is no Transport update at the time the Agenda was written for the Otara-Papatoetoe Local Board area however, there was this on rejuvenating Old Papatoetoe:


Ōtara-Papatoetoe Local Board – 19 October 2015  

Old Papatoetoe Strategic Plan

File No.: CP2015/06268


  1. The purpose of this report is to present the completed strategic plan for the Old Papatoetoe Business Improvement District.

Executive Summary

  1. In September 2014 the local board granted $15,000 to the Old Papatoetoe Business Improvement District (OP/2014/152) to develop a strategic plan for the Old Papatoetoe town centre.  The strategic plan has been completed for the period 2015-2020 and is attached.   A number of actions are identified in the plan to improve the vitality of Old Papatoetoe.

That the Ōtara-Papatoetoe Local Board receive the report on the completed strategic plan for the Old Papatoetoe Business Improvement District 2015-2020.



  1. The former Manukau City Council funded the development of strategic plans for the Ōtara, Old Papatoetoe and Hunters Corner BIDs in 2008, and these were due for renewal in 2014. It is a requirement of the Auckland Region Business Improvement District Policy 2011 that BIDs have a current three to five year strategic plan.
  1. A funding request to the Ōtara-Papatoetoe Local Board (OLPB) dated September 2014 provided funding for the development of an updated strategic plan for the Old Papatoetoe area.  As part of that request, the OPLB asked for the plan to:
    1. include methods to establish the long term financial sustainability of the association, without reliance of financial assistance from the local board, either for core functions or for recurring events;
    2. propose a long term vision for the development of the Old Papatoetoe town centre, in a form that can contribute of the Otara-Papatoetoe Local Board Plan and Area Spatial Plan implementation (OP2014/152).
  1. Consultants Evolve Marketing Limited were retained to develop the strategic plan which is attached as Appendix “A” (under separate cover).
  2. The work to develop the plan includes a situational analysis.  It identifies key issues, including an emphasis on branding Old Papatoetoe as an “old railway town” capitalising on the history of this old borough council area.  Papatoetoe was also once known as a garden suburb and goals have been set to bring about the return of Papatoetoe being recognised as the “garden city” of the south.
  3. The plan for the Old Papatoetoe BID has now been completed (Attachment A). Key proposals in the strategic plan include:
    1. development of a café at the old railway station;
    2. creation of signature events such as an old fire brigade parade and railway orientated promotions;
    3. development of  a “ghost signage” project which is envisaged to attract corporate sponsorship and create a vintage style ambience in the BID area. Street-scaping ideas to achieve a garden setting have been prioritised.
  1. Work undertaken to develop the plan considered how it aligned with the OPLB 2014/15 Annual Plan.  It also reviewed the Auckland Plan, the Otara Papatoetoe Area Plan and Local Economic Development Plan with regard to alignment and hence the opportunities for achieving like goals.
  1. It is proposed that a combination of events (railway and historic) could result in sponsorship funding.  The inaugural “Fire Truck” parade was held in June of this year and was extremely successful with a large number of attendees and several divisions of Auckland’s Fire Service providing vehicles and drivers for small donations.
  1. In addition, it is proposed that the new signage opportunity (e.g. old style “ghost” signage) will be attractive to not only create an “olde worlde” ambience but also for sponsorship by individual companies whose products are depicted in the signage.
  1. The current model of service provision by the BID Partnership Team is in transition to a new approach which will become operative from July 2016 onwards.  This model was approved by the Council’s Budget committee resolution 5 May 2015.  Pursuant to this individual BIDs will be required to account to the local boards on activities such as implementing strategic plans.



Local Board views and implications

  1. The Ōtara-Papatoetoe Local Board portfolio holder for the Old Papatoetoe Business Improvement District attended the presentation of the plan to the BIDs executive committee.

Māori impact statement

  1. There are no particular impacts on Māori arising from the completed strategic plan but the plan is designed to benefit all communities in the BID catchment area.
  2. The 2013 census records show that 10,791 Māori usually live in Ōtara-Papatoetoe Local Board area. This is a decrease of 1,212 people, or 10.1 percent, since the 2006 Census. Its Māori population ranks 4th in size out of the 21 Auckland local boards in New Zealand.


  1. The recommendation contained in this report falls within the Local Board delegated authority.


  1. Reporting on the implementation of the goals identified in the strategic plan will be the responsibility of the Papatoetoe Central Main Street Society Incorporated.



No. Title Page
AView Strategic Plan for the Old Papatoetoe Town Centre. (Under Separate Cover)  



Link: Agenda October, 2015


Good to see a plan put in place to get some renewal going in Old Papatoetoe.