171,000 enjoying music over the Summer
From Regional Facilities Auckland – a Council CCO
SUMMER CONCERT SERIES BIG WIN FOR AUCKLAND
Regional Facilities Auckland (RFA) has wrapped up a bumper summer concert season, boosting Auckland’s economy by $16.8m.
More than 171,000 fans enjoyed a sold-out summer line-up which included Fleetwood Mac, Ed Sheeran, rock band AC/DC and the Taste of Auckland food and wine festival at Western Springs Stadium, and Our:House at Mt Smart Stadium.
RFA CEO Chris Brooks says the results show that Auckland is a major player when it comes to world-class entertainment.
“Securing major international music acts for Auckland brings tremendous benefits to the city. The Ed Sheeran and Fleetwood Mac concerts at Mt Smart Stadium were huge tourism and entertainment drawcards, generating 80,030 visitor nights in total.”
“Importantly, concert-goers had a great experience, with satisfaction scores for fans attending the three outdoor concerts at over 94%. RFA is helping to position Auckland as a dynamic, lively destination offering premium shows and entertainment on par with any other big city.”
During February, other popular RFA events included four concerts at Auckland Zoo – Fly My Pretties, Stan Walker, Bic Runga and Tiny Ruins, and Hear Them Roar. March will see, for the first time, the Auckland City Limits festival, to be held at Western Springs Stadium. This is aligned with the major Austin City Limits festival in Texas, and Auckland will be its first international extension.
Fleetwood Mac played two shows of their On With the Show world tour, November 21-22 at Mt Smart Stadium, and Ed Sheeran finished the last leg of his tour at the same venue on December 22.
Fleetwood Mac by numbers
- Total attendance: 69,040
- 29,590 visitors attracted to Auckland by the concerts, generating 40,340 visitor nights
- $305 tourism spend per visitor
- 4.71 (out of 5) average visitor satisfaction score
- Tourism spend (excl GST) of $9.03m
Ed Sheeran by numbers
- Total attendance: 44,790
- 23,300 visitors attracted to Auckland by the concert, generating 39,690 visitor nights
- $317 tourism spend per visitor
- 4.77 (out of 5) average visitor satisfaction score
- Tourism spend (excl GST) of $7.7m
- The concert was supported by Auckland Tourism, Events and Economic Development (ATEED)
RFA’s summer concert series was managed by RFA business units Auckland Live and Auckland Stadiums. Post-event research was conducted by independent research agency Fresh Information Company.
And now back to the daily grind with the universities also back to full steam.
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